2019 NCBA: Upbeat and Informational

February 6, 2019

Paulsen team members Allyse Steffen, account specialist, and Sara Steever, president, attended the 2019 NCBA show in New Orleans, January 30 through February 1. Paulsen clients Bekaert, Scale-Tec, Alltech, Emmert and C-Lock showed off their newest innovations to a crowd of more than 8,500 beef industry attendees.

The sentiment at the event was generally optimistic. With regulations more aligned with cattle producers and prices beating analysts’ projections, producers seemed more open to exploring new ideas, and there was plenty to learn at this year’s show. And who doesn’t love a hot beef sandwich for lunch?

Producers are still keeping an eye out for ever-present challenges brought on by weather, exports, shifting demands of consumers and managing costs. Topics on the tradeshow floor included traceability and verification as well as lab meat and meatless Mondays.

The Paulsen team always enjoys attending NCBA both to support our clients and to visit our media partners and friends. This year proved to be a great show for all!

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